WEDNESDAY, OCTOBER 24, 2012
Opening Plenary Session: 8:30 AM - 10:00 AM
The Federal Alliance for Safe Homes (FLASH) will present and host a video and live panel presentation featuring Hurricane Andrew's impact on building codes and mitigation from the viewpoint of leaders on the ground before, during and after the storm. Former National Hurricane Center Director Max Mayfield, CNN's John Zarrella and other prominent Floridians will illustrate this retrospective on the need for disaster mitigation and community resiliency, and on the storm that was the catalyst to the modern day disaster safety movement. Take advantage of this opportunity to join the conversation with this five-star panel about Andrew's legacy and the need for increased energy and resources in the field of hurricane engineering.
Leslie Chapman-Henderson
President and CEO, Federal Alliance for Safe Homes (FLASH)®
FLASH, a nonprofit alliance of organizations dedicated to strengthening homes and safeguarding families from natural and manmade disasters of all kinds, is the most recognized disaster safety consumer advocate in the United States with more than 100 partners. Ms. Chapman-Henderson and FLASH have championed the cause of disaster-resilient construction methods through the creation of groundbreaking consumer awareness programs like StormStruck: A Tale of Two Homes® at INNOVENTIONS at Epcot® at th Walt Disney World® Resort and Blueprint for Safety®, an integrated educational program on disaster-resistant construction techniques for homebuilders, homeowners and design professionals.
Max Mayfield
WPLG-TV Hurricane Specialist, former National Hurricane Center Director
Max Mayfield, a Fellow of the American Meteorological Society (AMS), has presented invited papers at national and international scientific meetings, lectured in United Nations' World Meteorological Organization (WMO) sponsored training sessions, and provided numerous interviews worldwide. After a distinguished career of service at the National Oceanic and Atmospheric Administration's (NOAA) National Hurricane Center, Mr. Mayfield has been the on-air Hurricane Specialist for WPLG-TV in Miami. The National Academy of Television Arts and Science's Suncoast Chapter has recognized Mr. Mayfield with five Emmy Awards including two during 2011 for the station's Hurricane Special and its Hurricane History program.
John Zarrella
CNN Journalist (invited)
John Zarrella is CNN's Miami correspondent, named to this position when th Miami bureau was established in December 1983. Mr. Zarrella is responsible for CNN's coverage of news in Florida, Central and South America and the Caribbean. Since joining CNN, he has covered every major hurricane to hit Florida and the Gulf Coast, most recently Katrina and Rita; the Pope's visit to Cuba; the eruption of the Montserrat volcano and the Cuban and Haitian refugee crises. Mr. Zarrella joined CNN in November 1981as executive produce at CNN world headquarters in Atlanta where he was responsible for the overall look and content of all hard newscasts.
THURSDAY, OCTOBER 25, 2012
Plenary Session: 8:30 AM - 10:00 AM
The Insurance Institute for Business and Home Safety (IBHS) will introduce you to the front lines of disaster mitigation and property loss reduction. IBHS, an applied research and communication organization, has represented many of the nation's insurance companies for years. Its mission is to reduce losses to property and lives that are caused by natural hazards. IBHS is active in building codes, enhanced construction programs, retrofit techniques and material improvements.
Julie Rochman, President & Chief Executive Officer, will share the role that IBHS plays in reducing the nation's losses from natural hazards and the work they do in partnership with their member insurance companies. Tim Reinhold, Senior Vice President of Research and Chief Engineer, will inform on the new, IBHS full-scale wind tunnel research center and the amazing early results from their testing, as well as currently scheduled testing work that is being conducted with many different partners.
Julie Rochman
President & Chief Executive Officer, Insurance Institute for Business & Home Safety
 Julie Rochman joined IBHS in 2007 with more than 20 years of public affairs and advocacy experience representing major corporations, research and safety organizations, and issue-based coalitions. She is regularly consulted and quoted by national print, broadcast and electronic media on a wide variety of topics. Prior to joining IBHS, Ms. Rochman held senior vice president positions at The Glover Park Group, a leading Washington, D.C.-based strategic communication consulting firm, and the American Insurance Association (AIA), a national public policy advocacy organization for property-casualty insurance companies. She earned a bachelor's degree in international relations from Tulane University and a master's degree in American government from the University of Virginia.
Timothy A. Reinhold, Ph.D., P.E.
Senior Vice President of Research and Chief Engineer, Insurance Institute for Business & Home Safety
Dr. Reinhold joined IBHS in 2004 as director of engineering and vice president after 12 years with Clemson University, where he was a professor of civil engineering. He was promoted to senior vice president of research and chief engineer in 2008. Named as an Engineering News-Record Top 25 Newsmaker in 2010 for creating the IBHS Research Center, Dr. Reinhold is well respected for developing techniques that result in safer, stronger and more resilient structures. His professional career includes 10 years as a consulting engineer with firms in the U.S., Canada and Denmark, and five years at the National Institute of Standards and Technology. He earned bachelor, master and doctoral degrees in engineering mechanics from Virginia Tech.
FRIDAY, OCTOBER 26, 2012
Closing Plenary Session: 10:30 AM - 12:00 PM
Early plans for this session are centered on bringing together the conference themes into a thought-provoking closing. The topic and speaker will be announced. Visit www.atc-sei.org for updates.
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